Basel Tourism Board

May 2023

This is Basel

Basel, Switzerland, is a vibrant and culturally rich city located in the northwestern part of Switzerland, near the borders of both France and Germany. It is known for its unique position at the meeting point of three countries, its stunning architecture, and its thriving arts and cultural scene.

It is renowned for its world-class museums, including the Kunstmuseum (Art Museum) and Fondation Beyeler, which house impressive collections of art spanning various periods and styles. The city also hosts the prestigious Art Basel fair, one of the most important events in the global art calendar.

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Besides its cultural attractions, Basel boasts a charming old town with well-preserved medieval buildings, cobbled streets, and a picturesque riverside setting along the Rhine River. The Rhine promenade is a popular spot for leisurely strolls and enjoying scenic views.

The city is a hub for the pharmaceutical and chemical industries and is home to several major corporations, including Novartis and Roche. Additionally, Basel is known for its lively events, such as the Fasnacht Carnival, a colorful and lively celebration held annually.

Basel's central location makes it an excellent base for exploring the surrounding region, including the nearby Black Forest in Germany and the Alsace region in France. Overall, Basel offers a unique blend of tradition, culture, and innovation, making it a fascinating destination for travelers.